Ways to Get Finance for Your Business

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Debt vs Equity Finance

You have two options when it comes to getting finance for your business. Find investors to help grow the business, known as Equity Finance. Or, you can apply for a loan from one or more commercial lenders. The direction you take will have a massive impact on your business.

With equity finance, when someone invests in your business they are also buying a share of your business and hence a share of the profits going forward. So the cash injection comes at a price!

If you borrow funds, you will immediately have to begin paying that loan back, however at least you’ll have all your earnings to pay it back with.


Understanding Debt Finance Options

Bank Loans

Approaching banks for a loan is a common way to finance a business, yet it isn’t necessarily the right decision for every business owner. A bank will be strict about ensuring their borrower match certain criteria and may not service a businesses in the stage you are in. For example, if you’re a start up.

Friends and Relatives

Sometimes a business owner will look to private sources such as family and friends to help finance a business. Whenever you borrow from relatives or friends, apply the same formality as if you were borrowing from a commercial lender. Create a formal loan document, which should include the amount borrowed, the interest rate, specific repayment terms and an agreement in case of default.

Finance Companies

Commercial finance companies can be attractive if your business is unable to obtain finance from other sources. Finance companies may be more willing to rely on the value of your security to repay the loan, rather than the history or profit projections of your business. Be aware you may incur higher interest rates with a finance company than with other lenders.

Business Credit Cards

With a business credit card, you can make purchases for your business, on credit, just as you would do with a personal credit card. This funding method is really only for day to day transactions that your business can afford and will pay off in full each month. Using a credit card in this manner gives you a chance to benefit from reward programs.


Crowdfunding is when you pitch your business idea to the public, commonly online, offering rewards or incentives to investors to help to meet your financial goals. Sometimes called “reward crowdfunding” or simply “donation,” it can be a good way to raise money for a new business. The best way to be successful is with an interesting idea and appealing rewards. Crowdfunding can be used by existing businesses as well as start-ups needing to raise money for a new business idea.

Understanding Equity Finance Options

Personal Savings

The obvious place to look for finance is your own money, your personal funding options might include your home or investment property.

If you own a freehold home, you might be able to generate funds from the value of the home with a home equity loan, using the value of your home as collateral. Using your mortgage, you could get a home equity loan based on the difference between the value of the house and the unpaid mortgage amount. Some home equity loans are set up as a revolving credit line from which you can draw the amount needed at any time.

Friends and Relatives

Turning to friends or relatives may be an option for equity, as it is with debt. Be aware that if you are asking friends or family to invest in your business, rather than simply lend you money. This raises the added complication of them having a say in how the business is run. Make sure everyone knows the details of terms and conditions and seek legal advice.

Venture Capital

Venture capital is financing which comes from companies or individuals in the business of investing in emerging businesses. They in turn obtain a share of the business. This may be an option for new businesses with limited options. For example, a business which have may not yet reached the point where they can secure a bank loan. These firms will only invest in businesses which have high growth potential and are likely to be successful. Typically venture capital firms will invest in high-risk businesses, especially in the IT and technology fields. Prospective candidates will likely have a competitive advantage, a strong value proposition or a proven demand for the product. While venture capital investors will be looking for substantial returns on the investments in their portfolio, they can also be a source of valuable guidance and business advice.

Angel Investors

An angel investor gives you money to invest in your business, in exchange for some equity in your company. They invest in both new and established businesses. While angel investors usually stay out of the day-to-day running of your business, they may set some restrictions on what their money can be used for. The amount of finance available will depend on the angel investor, how much equity you are willing to sacrifice and the value of your business.

Government Grants

There are government grants to support new businesses, those in certain sectors of the economy or specific areas of the country. You do not need to pay back a grant and will be able to keep full ownership of your business. Although it is can be a good way to get an injection of cash for your business, most government assistance focuses on mentoring, upskilling and linking you with advisors and networks.

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